Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
If social media doesn't have a “Like” or “Comment” feature, there is just a post and claim… The consent of others is “intermittent variable compensation.” Without compensation, we can't sustain to do anything. It is a problem even if there is always compensation. This is because compensation is taken for granted. If so, the rewards you take for granted will not function. It is “gambling” that this “intermittent variable compensation” works well. - Joseph’s “just my thoughts”