“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
If social media doesn't have a “Like” or “Comment” feature, there is just a post and claim… The consent of others is “intermittent variable compensation.” Without compensation, we can't sustain to do anything. It is a problem even if there is always compensation. This is because compensation is taken for granted. If so, the rewards you take for granted will not function. It is “gambling” that this “intermittent variable compensation” works well. - Joseph’s “just my thoughts”