Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
The 'Bregenz Festival' opens every summer season in Bregenz, Austria. Although a population of 20,000 this is a small town, 250,000 visitors come here for a month, and the economic effect is perhaps 150 million euros. The site of this festival combines a stunning landscape surrounded by the 3rd largest lake in Europe 'Bodensee' and the Alps with cultural goods such as an opera and exhibitions. The best part is the floating opera stage set up on the lake. The annual opera stage stirs curiosity all over Austria. There are many reasons to go to Bregenz only to see the stage. The opera stage, which changes every year and is built on a beautiful lake, is the only one in the world. Whether it is tourism or business, there must be a reason, "Why come here, or why do business with you." - Joseph's "just my thoughts"