The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation, and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”
The 'Bregenz Festival' opens every summer season in Bregenz, Austria. Although a population of 20,000 this is a small town, 250,000 visitors come here for a month, and the economic effect is perhaps 150 million euros. The site of this festival combines a stunning landscape surrounded by the 3rd largest lake in Europe 'Bodensee' and the Alps with cultural goods such as an opera and exhibitions. The best part is the floating opera stage set up on the lake. The annual opera stage stirs curiosity all over Austria. There are many reasons to go to Bregenz only to see the stage. The opera stage, which changes every year and is built on a beautiful lake, is the only one in the world. Whether it is tourism or business, there must be a reason, "Why come here, or why do business with you." - Joseph's "just my thoughts"