What is the most interesting story you know in your life? Why was that story interesting and engaging? A detailed analysis of the reasons reveals what kind of story material attracts people and how they respond to sharing these stories. Sometimes, the way you tell the story and the grammar of your words matter, and the impact of my message varies greatly depending on which aspect of the same material is emphasized. As the story unfolds, you must convey what you need to get across. Increasing sales, raising investment, and persuading others all depend on storytelling. People always gather around those who tell interesting and meaningful stories. Attention asset: attracting people’s attention creates an asset. However, managing these attention assets is a challenge of its own. - Joseph’s “just my thoughts”
Cotton needs 500 mm of water to produce cotton wool, and 1 kg of cotton wool requires 8,500 liters of water to fill 40 baths. A fashion company can make a pair of jeans from this. It needs at least 2,700 liters of water to create a T-shirt. This amount is enough for one person to use as drinking water for three years. Clothing consumption has recently increased by an average of 60% each year on Earth. The Aral Sea in Uzbekistan was the fourth-largest lake in the world, but it has now shrunk to one-tenth of its original size, as river water has been used to grow cotton due to increased consumption. Few people are concerned about how their consumption affects the global environment. - Joseph’s “just my thoughts”