Other people’s brains exist within our own. The ability to replicate others’ brains is one of the most crucial functions of our brains. We copy other people’s brains into our own to better understand them. In fact, our brains operate through this mechanism. The more diverse people’s brains we replicate, the less we suffer from communication issues. Our brains act like mirrors, reflecting others. When another person’s brain is mirrored in mine, it triggers empathy, and when that stimulus produces a hormone, our bodies respond accordingly. Since this response is communicated back to the brain, we mistakenly believe we are experiencing emotions in our bodies. What you represent in my brain is the emotion. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"