Leader: In the book ‘Extreme Ownership: How U.S. Navy SEALs Lead and Win,’ written by Jocko Willink, there is a training story where seven Navy SEAL trainees form a team and carry a rubber boat weighing over 100 kg on their heads. Usually, one team would finish first and another last, but the team members stayed the same, and only the leaders were swapped. As a result, the team that finished last moved to first place, and the team that was first became second. What changed was that only the leaders were replaced; the rest of the team remained the same. It’s important to note that, although a leader’s ability greatly influences success, the key point is that the team that was initially first was moved to second place, not last, even though the leader from the last team took over the first team. This is because, under the previous leader, team members developed a winning habit, which persisted even when the leader changed. The most crucial element in an organization is the leader itself....
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"