Weather forecasters on the news often feature well-dressed meteorologists who diligently explain the weather using various meteorological terms. But if the forecasts were always accurate, there would be no need for such lengthy explanations. People wouldn’t complain if it were simply raining or not, if the temperature was a few degrees, and if the humidity was comfortable or uncomfortable. However, since there’s a chance the forecast could be wrong, they try to explain it thoroughly to ask for people’s understanding. Do you see why simplicity is great? Simplicity is great because no one can simplify it haphazardly. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"