Rarely does an erected flag fly alone. An invisible wind moves it, meaning an external force. When the wind blows, flags flutter, dust rises, and laundry dries. Many changes occur in response to one external factor, but we cannot see the cause. Eyes capable of reading invisible external causes can respond to a world of rapid change. We cannot attribute a cause solely by observing a phenomenon; instead, we must recognize a specific pattern across multiple phenomena. The ability to detect hidden commonalities is a form of wisdom. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"