One of the most common misconceptions is that people mistake cause and effect as interchangeable. A cause is often seen as an effect, or an effect is mistaken for a cause. The most well-known phenomenon demonstrating this is the halo effect — a situation where specific characteristics of an object influence how we judge other traits. For example, you might like that person’s character because you like one of their qualities, not because you like the person as a whole. This misunderstanding is a common causal error. If you like someone, you tend to think everything about them is good; if you don’t like someone, you might overlook or dislike everything about them. It’s not that you dislike the person for one reason and like them for another—it’s simply how the human heart works. Gaining someone’s favor, therefore, can be an arduous and painful process. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"