For entrepreneurs, making money is the most crucial aspect, but as the business grows, the nature of the money itself and accounting principles often determine its survival. Numbers represent money, but there is an invisible attribute accompanying it. Even with the same one million dollars, one million dollars in capital and one million dollars in debt represent fundamentally different attributes of money. Money has an invisible label attached to it, and understanding this can enable you to grow your business even further. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"