Austrian psychiatrist Julius Wagner-Jauregg had a remarkable talent for recognizing patterns. When a common tendency appears, it’s called a pattern. Finding common ground also involves identifying problems or finding solutions. Before the discovery of penicillin, Julius was searching for a way to treat neurosyphilis but accidentally discovered that the condition was cured when the patient developed a severe fever from another disease. Julius intentionally infected a patient with malaria to induce a fever, and when the fever rose, he used quinine to treat malaria and saved the syphilis patient. Without treatment, syphilis had a 30% survival rate, but with malaria-induced fever, the survival rate increased to 60%. The survival rate was doubled. For this work, he was awarded the Nobel Prize in Medicine in 1927. Although high fever causes pain in humans, it also signals that the immune system is active. Recognize patterns to solve problems. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"