Some people hear that their business success rate is only 10%, so they try to avoid being part of the 90% who fail and put a lot of effort into becoming part of the 10% who succeed. In contrast, others allocate just 10% of their total effort to each of their 10 businesses, hoping that one will succeed. Since only one in ten founders succeeds, the latter approach is better because success in this world is a matter of probability. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"