Anticipation and Verisimilitude: The degree to which a creator convinces audiences that a work is authentic and trustworthy is called verisimilitude . Verisimilitude relies on anticipations. For example, people view photography as a realistic medium, while they consider painting to be non-realistic. Consequently, they see picturesque photos and hyperrealistic paintings as valuable. In other words, scarcity and value are found only in works that either meet anticipations related to verisimilitude or fantasies. Content that lies in the middle often tends to underperform at the box office. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"