Non-cash temperament assets. Words I made up. Whether you are running a business or making a living, there are situations where money cannot solve everything. Not money or knowledge, but a person’s personality, disposition, intentions, emotions, etc., often shape circumstances and results. No matter how good an idea is, if it is not put into action, it is useless. It takes will and courage to act. Such will, courage, and passion are vital temperaments for tackling areas that money cannot address, and they seem to represent a kind of asset that yields results in accounting. Sometimes, audacity is required to achieve something, along with courage that knowledge alone cannot provide. Our lives cannot be successful solely with money and expertise. Investors should be mindful of the temperament of others. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"