Optimization: Adjusting something to reach its best state for a specific purpose. We often think that the fastest and strongest options are the best. The fastest way down a slope isn’t a straight line, but a parabola that naturally connects high and low points. A sniper can cause more lethal wounds at 400 meters than at 200 meters. Although the bullet travels faster at 200 meters, the wound size isn’t as large, and at 400 meters, the slower-moving bullet over a longer distance causes more friction as it passes through the wound, resulting in more severe injuries. In every situation, there is an optimal choice suited to the goal. Trial and error are useful for finding this optimization. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"