Structure and Attributes : Some companies fail even though their goods and services are of good quality. A strong business model attracts customers as its popularity grows. For example, online gaming is popular until the size of the customer base becomes too large, causing problems. Conversely, a fitness club might become an issue as it expands beyond an appropriate level, resulting in a sudden increase in customers. High quality alone does not guarantee success. The main goal of a business is to increase profits through sales, and good quality and service are essential for this. Yet, some companies and brands lack these basics. Some CEOs complain about a lack of profit despite having these essentials. In any business, structure and attributes are most important. No matter how much you work, if the structure is wrong, your business can still fail, regardless of how many customers you have. Many entrepreneurs do not realize the risks of ignoring this core truth. - Joseph’s “just m...
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"