Universality: Exclusivity alone does not create value because value is not automatically generated by monopolizing something that isn’t worthwhile. For a monopoly to effectively build value, the monopoly object must be scarce and in limited supply. Conversely, universality also creates value. Scarcity relates to the concept of universality as a correspondence, and the value of universality is also affected by the limitations imposed by scarcity. Nothing has absolute value; all values are merely relative. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"