Partnership: We can’t operate alone. Transactions involve counterparties. Ultimately, business is about establishing and managing relationships with others. Without mutual benefit, trade falters and conducting business becomes difficult. When starting a business, keep a partnership in mind. The key to a partnership is “how to share,” not “how much to earn.” If the distribution isn’t rational, distortions will occur within the organization, which can harm the bottom line. Failing to distribute fairly or according to the situation increases the risk of business failure. Breaking up with a partner might seem better sometimes, but the core conflict remains; only it shifts from internal to external. To succeed in business, focus on distributing profits effectively rather than solely increasing them. Learning to distribute well is essential. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"