Remembering something is not the same as knowing it. Just because you remember a lot doesn’t mean you know a lot. To ‘know’ means to grasp things and phenomena in relation to one another by separating and removing unnecessary or unimportant details, which allows the essence and core to be easily discerned. Furthermore, by embodying that knowledge and information through experience, the essence and core can be freely applied in any situation, providing a perspective that can be easily explained to others. Knowing in relationships and situations is called ‘understanding,’ while realizing the essence and core of yourself is referred to as ‘awakening.’ - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"