When money interferes in a relationship, it changes the dynamic. Social norms and market rules come into conflict. For example, imagine a couple on a date, and when the man takes the woman home, he says, “I spent $100 on you today.” Suddenly, a romantic relationship shifts into a market transaction. Messages like “Next time, it’s your turn to pay” and “I did this for you today” appear. The benefits of social norms differ from those of market rules. Both are necessary, but the relationship is affected by when, how, and to whom they are applied. A person who fails to strike a balance between these two aspects risks damaging relationships and harming communities. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"