Since air is an essential element for survival, its value is infinitely high; however, because it can be obtained anywhere, its price is effectively zero. Nevertheless, pure 100% oxygen is rare and can have a price. The distinction between value and price is important, but many people don’t understand how they differ. Exclusivity of supply is necessary to assign a price to something’s value. Exclusivity means only you can supply it, and people can only buy from you. Time also makes exclusivity. That is the message that you cannot buy it without now. Universality creates value, and scarcity creates price, thereby placing a value on that value. But these two contradict each other. Wealth is always built on contradictions. That’s why business and investment can be so challenging. - Joseph’s “just my thoughts”
We all know that seeing your business through the eyes of your customers increases your chances of success. But most of us mistakenly think we're seeing it from the customer's perspective while we see it as a supplier rather than a customer. Uber and Airbnb executives regularly use their services as customers. Try getting your family to buy your product or service. The more non-face-to-face the transaction, the more detailed the information the customers have about the sellers. If not about the product information, at least about the purchasing information. It doesn't matter how good your product is if they don't buy it, that's it! - Joseph’s "just my thoughts"