Books focused on “healing” often dominate the overall bestseller charts in South Korea, indicating strong reader interest in comfort. There are two primary strategies for commercializing healing concepts. The first strategy aims to alleviate guilt while fostering a sense of responsibility. The second approach aims to reinforce guilt but provides comfort after encouraging personal accountability. This methodology is also applicable in areas such as religion and counseling psychology. At the core of the healing industry is the concept of “privatizing pain.” Essentially, it means: “It’s not your fault (reducing guilt), but you have the power to change it (reinforcing responsibility).”
- Joseph’s “just my thoughts”
Comments
Post a Comment