As every person has a platform on social media, companies aim to allow customers to engage with their products or services. Offering experiential opportunities has gained significance; however, just because customers have experiences doesn’t mean they will share them. A crucial aspect is whether that experience becomes a lasting memory. It’s important to recognize that experience and memory are distinct concepts, and one must consider how to convert an experience into a meaningful memory. Essentially, experiences become memories when customers can fully express themselves during those moments.
- Joseph’s “just my thoughts”
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