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Just my thoughts #0635

Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
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Just my thoughts #0198

Humans understand the notion of “expectation time.” It’s crucial to confront the issue that is tacitly accepted. This tacit acceptance becomes problematic regardless of whether the “expectation time” is brief or lengthy. For instance, if a meal takes five hours, something must be amiss. Conversely, if a haircut lasts just one minute, people might suspect dishonesty. Effective communication hinges on precise expression, but it is equally essential to manage expectation time appropriately.


- Joseph’s “just my thoughts”




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