Rejection Cost. From the perspective that my profit is someone else’s loss, and someone else’s profit is my loss, the fact that I have to reject an opportunity to make money for my circumstances is a loss for me and an act of giving someone else a profit. In other words, my added value is not determined solely by productivity but also by the marginal utility generated by the law of supply and demand. Therefore, my labor price should reflect the value that I have given up—the profit I could have gained. If the rejection cost is not included in my profit, I will be at a loss to that extent. Failing to account for rejection costs in production expenses is not wise, but foolish, because it risks my survival. There is no absolute value in this world. All economic values are relative. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past.
- Joseph’s “just my thoughts”
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