Storytelling: When the future is uncertain and making decisions becomes difficult, we should calmly gather our thoughts and craft our own story. Stories hold power—the power to neatly organize complex situations. We accept and understand even absurd stories with interest if they fit the art of storytelling. Storytelling reconstructs the situation and finds and fills in the missing meaning between events based on facts. As a result, we complete and accept a coherent narrative. We experience cognitive dissonance when a narrative isn’t interpreted due to an incomprehensible situation, meaning the gap between events isn’t understood. This cognitive dissonance causes instability, which further complicates the situation. Addressing twists, turns, and future uncertainties requires a focus on storytelling. In this process, I need to identify the parts I missed and complete the meaning. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past.
- Joseph’s “just my thoughts”
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