Optimization: Adjusting something to reach its best state for a specific purpose. We often think that the fastest and strongest options are the best. The fastest way down a slope isn’t a straight line, but a parabola that naturally connects high and low points. A sniper can cause more lethal wounds at 400 meters than at 200 meters. Although the bullet travels faster at 200 meters, the wound size isn’t as large, and at 400 meters, the slower-moving bullet over a longer distance causes more friction as it passes through the wound, resulting in more severe injuries. In every situation, there is an optimal choice suited to the goal. Trial and error are useful for finding this optimization. - Joseph’s “just my thoughts”
McDonald’s main menu featured barbecue, and the hamburger was one of 27 items. McDonald’s provided a system for customers to order directly, pick up a hamburger after a while, and serve the food on a plate rather than in a wrapper. When they faced stagnant business, they looked back at the cause and found that 80% of sales came from hamburgers, French fries, and beverages. It took a long time to reduce the menu and switch from plates to wrappers. The past holds back the present and the future. Poor success also involves the burdens of the past.
- Joseph’s “just my thoughts”
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