Joseph's "Just My Thoughts"

The Japanese restaurant “Hyakushokuya” doesn't hire passionate people. The first recruiter was someone who left out his resume. There are only three menus, and only 100 bowls are sold daily. It's simple, so you learn things in a week even if you're not an expert. Still, the average daily revenue is 130,000 yen. The book's title published by founder “Akemi Nakamura” is “Let's Reduce Sales.” Against performance-oriented management policies. They want reasonable management activities suitable for fractions without overdoing it. However, it was the best-selling company during the Covid-19 pandemic crisis. - Joseph’s “just my thoughts”

Cotton needs 500mm of water to make cotton wool, and 1kg of cotton wool requires 8,500 liters of water to fill 40 baths. A fashion company can make a pair of jeans with this. It needs at least 2,700 liters of water to make a t-shirt. This capacity is sufficient for one person to use as drinking water for three years. Clothing consumption recently has increased by an average of 60% each year on Earth. The Aral Sea in Uzbekistan was the fourth-largest lake in the world but has now shrunk to one-tenth, as the river water was used to grow cotton as much as the increased consumption. Few people are worried about how my consumption will affect the global environment. - Joseph’s “just my thoughts”

The way companies survive in a market where technology advances are active is not to make durable and long-lasting products, but to keep creating new models to survive. If the car companies make a car so sturdy that the customer has been riding for more than 30 or 40 years, the car company will fail. In manufacturing, product cycles are thus significant. If it is too short, it loses trust, if it is too long, the company is bankrupt. However, novices are trying to make them stronger. - Joseph’s “just my thoughts”

When dealing with others in good faith and suffering from the fact that the rules and methods of life they believed in are no longer accepted, you should doubt the “Good Samaritan Complex”. The more good a person is, the harder it is to realize that he is domesticated in a distorted framework. If you see people around you who don't want to take a disadvantage for others like you, or if you're angry and uncomfortable with that others don't show their sympathy for, you should look back to see if your goodness is a defense mechanism to protect you from hurt. The problem of Good Samaritan's lives is not with the attitude of life, but with the eyes of others too much. - Joseph’s “just my thoughts”

I meet a lot of entrepreneurs from very different fields. All of them have one thing in common. They do not know the nature and essence of their business. Especially in the case of technology-based enterprises, technology is seen as a means to make money. Surprisingly, however, it is often the case that building and managing human relationships, rather than technology, is the core of the business. By separating technology from customer management and collaborating with other business people, I can see an increase in their performance. Instead, they have to give up greed and start. Then their performance is proportional to the amount of patience. - Joseph’s “just my thoughts”

Most entrepreneurs do not charge their customers for the cost of self-emotional work. However, some business owners charge (or commercialize) their emotions and bill clients. There are various methods for commercializing appraisals, such as charging by the hour, charging by difficulty, and charging by the choice of conditions (options). This is because no culture in real life converts emotions into money. - Joseph’s “just my thoughts”

Few people know the ratio of “physical work” and “emotional work” in their jobs. The “beginner” is the person who receives payment for only physical work, the “medium” is the person who receives payment for physical and emotional work together, and the “master” is the person who receives payment for more emotional work than physical work. If you can't price the commodification of your emotions, you must live at a low added value. - Joseph’s “just my thoughts”

Some wonder why ethics and mission are necessary in business, even if the company is doing well to make money. A transaction is an exchange of satisfying needs and accepting values. Both are linked to “morality”. All transactions last with trust. The basis of trust is morality. Anyone can make a mistake, but it is moral to make up for it. It is easy to choose to violate that morality by continuing to trade, but sometimes you can make a decision that cannot be recovered without a moral standard. This is not a mistake. - Joseph’s “just my thoughts”

There is a study called “design ethics”. You may wonder if the design requires ethics, but it is crucial from the point of view of “addiction”. Among gambling games, “slot machine” is four times more addictive than other games. This is because the rewards of the game are variable. Some designers link this addiction to making money. For example, a screen with an infinite scroll function can take up a person's time. Ethics are necessary and important in all areas. - Joseph’s “just my thoughts”

Religion creates “power” through architectural space. Space creates power without the situation having power. The pews of the church limit movement because of the people at either end once seated. The congregation has no choice but to face the priesthood in the pulpit. “Power” is created when many people pay attention to one. Restricting the services of the Church to the Covid-19 crisis is not just a reduction in the finances of the Church. It foreshadows a serious shift in religious power. Islam did not solve this problem with space. Islam solved it by praying in the right direction at the right time. Rules also make power. - Joseph’s “just my thoughts”

Vaccines have enabled humans to travel the world. Migration and aggregation are vaccine benefits. When the vaccine could not resolve the epidemic, it was eventually solved with a “space.” That is why it is necessary to put “social distance.” Hunting requires one million square meters of space to solve a person's livelihood, but urbanization prevents many people from gaining space on that scale. However, if agriculture, 500 square meters can solve the livelihood, and efficiency increases 2,000 times. The viewpoint of the epidemic is the eye that interprets civilization. - Joseph’s “just my thoughts”

Architecture has evolved to address the epidemic. The city was formed to avoid the outbreak. However, its high population density makes it vulnerable to epidemics. The solution to this problem is to build a water supply and sewerage system. It protects humans from water-borne infectious diseases (e.g., cholera) by separating water and sewage and burying them underground. Nevertheless, the invention of the vaccine has made a megacity of more than 10 million people possible. In fact, the Earth is dominated by microorganisms. - Joseph’s “just my thoughts”

The first civilizations of mankind originated in arid climates. The Mesopotamian and Egyptian civilizations are examples. A city is relatively safe from infectious diseases if it is drier than wet. The key is water. It is a river where there is water while it is dry. Therefore, the shape and location of the river are important. A dry, watery zone is formed when the river flows from north to south. In other words, the city was born under the influence of disease. - Joseph’s “just my thoughts”

When it comes to people, what is more frightening, guns or bullets? Of course, it is a gun. People are more sensitive to direct threats than indirect threats. The invisible is not afraid. The essence of fear comes from the “unknown,” but it also comes into contact with calculations that seem more likely to be a threat. The free time that threats have not yet been implemented plays a rich soil in corruption and crime. However, the guns and bullets are all scary. - Joseph’s “just my thoughts”

The two ways to move the rock are by cultivating your power or using a lever. Which is faster and more effective? It would be best if you discover where the lever works to achieve a turning point in your life or business. Leverage changes your destiny. - Joseph’s “just my thoughts”

In the Bible, David was a shepherd when he ousted the beast with pebbles and a sling, but when he threw stones at the enemy with the same pebbles and sling, he became the king's son-in-law. The ability and tools are the same, but his life changed completely when the objects and situations of using them changed. The way to escape the crisis depends on the abilities and the ability to grasp the object and situation to which it is applied, rather than the replacement or improvement of the skills and tools. Of course, luck is also important. Because luck also creates a situation. - Joseph’s “just my thoughts”

The lower the trust, the higher the economic and relationship costs. If performance is low beyond costs, efficiency is reduced. Trust is the most important asset in all areas where human intervention involves value. Higher trust increases the efficiency of the money use. Some people get high satisfaction even if they spend the same amount of money, but others get complaints. Don't make the mistake of thinking that all money is the same. - Joseph’s “just my thoughts”

Some businesses can succeed such as education or fitness, if only the number of aspirants should increase steadily. In a business that provides a service that acquires and develops, making new customers continue without giving up determines the business's success or failure. No matter how hard you promote, if you do not create the persistence of the aspirants, passion, and effort will lead to damage. - Joseph’s “just my thoughts”

The founder of the guitar company Fender, Leo Fender, said he has never played the guitar. Depending on the nature and characteristics of the business, we must think differently about our confidence in it. For example, it is our prejudice to believe that a famous chef won't be ruined if he opens a restaurant. The more important priority in business is the ability to grasp the essence than having a career. - Joseph’s “just my thoughts”

There are many reasons why a business is difficult. Still, the most general and important mistake is the inability to distinguish between “good and bad revenues” and “good and bad debts.” If you are not competitive, competitors take away good revenues and relatively bad revenues are selected. If the financial situation is bad, it will be possible to choose a bad debt rather than a good one. Sometimes the situation you are in makes a bad choice, but somebody stands up to the bad situation and endures a chance. In other words, emotion and patience are more important than the situation. - Joseph’s “just my thoughts”

The product itself that needs to be sold and developed is the media, but many people plan products to sell on the media. If you cannot accept the world that the product has become the media, you will be ruined. Digital tools have turned the virtual world into reality, and social media is turning it into revenue. Manufacturing is no longer a smokestack industry. It is a world in which it is difficult to plan even the products sold in a mom-and-pop store without considering the media. - Joseph’s “just my thoughts”

A truck carrying a cow was overturned in an accident on the highway. The cow stuck in the car was on its way to the slaughterhouse. Should you rescue the cow? Is the rescue good or evil? Is the good you are doing good? If the purpose is good, what does it matter? No, what about the opposite? - Joseph’s “just my confusion”

There are two kinds of knowledge in the world. The knowledge I can explain, and understand I know but cannot explain. To explain it to others, you must see the essence of that knowledge. The knowledge that others cannot understand means that the person describing it does not know its nature. So the secretary becomes wise. - Joseph’s “just my thoughts”