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Just my thoughts #0819

Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
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Just my thoughts #0133

Talent is rather not to be developed. It is revealed. Efforts are made to enhance this revealed state, which we call “ability.” When this ability is randomly known to the public by chance, it is said to be “good luck.” Talent is given, and luck is also provided. We believe that a worthy human being puts in the effort. However, success is not solely determined by effort.


- Joseph’s “just my thoughts”




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