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Just my thoughts #0819

Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
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Just my thoughts #0114

The small good works resemble the great evil, and the large good works resemble the insentience. The words that Confucius said to Jaro. It's better to give even a small good, but rather it can be evil, and cruel behavior is so bitter, but as a result, it becomes often a good thing. The executive is not a person who does good deeds, but a very fatiguing person who sometimes needs to exclude emotions and make profits because it is a good deed not to go bankrupt.


- Joseph’s “just my thoughts”




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