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Just my thoughts #0631

Free Effect. A new ice cream company in India has set up free ice cream vending machines on the streets to promote its brand. Result? People lined up at a very long distance in front of the vending machine. It was raining then, and the people in line went to a convenience store to buy umbrellas, then lined up again. Umbrellas cost much more than ice cream. However, people kept lining up. Cheap and free are two completely different concepts. When the price is low, sales increase slightly, but when it is free, an extraordinary dimension of the problem arises. It’s a privilege, so consumers are willing to pay a higher price to get something for free. Free is not a matter of reason; it is a matter of emotion. - Joseph’s “just my thoughts”
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Just my thoughts #0113

Focus on quantity over quality. This will eventually improve quality through quantity. To find the most infected people quickly, you can mix several samples at once and test them many times. What if it mixes? That's okay. You're looking for positives, not negatives, so there will be more negatives in the sample, and if you get positives, you only need to retest the positive group. To increase efficiency, you need to understand the opposite background beyond the target and approach it in terms of quantity rather than quality. This will ultimately improve quality.


- Joseph’s “just my thoughts”




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