Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Human behavior and psychology are tricky and complex. If you ask someone who prefers short-term gains, “Would you like to get $1,000 now or $1,020 a year from now,” the person will choose the former. However, if you change the question, “Would you like to get $1,000 in 10 years or $1,020 in 11 years,” people will choose the latter. The taking of time and possessiveness are even under the same conditions, they make different choices. These two dominate the human personality.
- Joseph’s “just my thoughts”
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