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Just my thoughts #0171

Painting is media and power. The mural in the medieval cathedral was considered for the illiterate who could not read the Bible. Only priests had access to type information. This was power. The Reformation weakened this power. New media changes the power. It creates power or moves. Our daily lives exist in this power. Writing, photography, and graphics still influence power. If you need help understanding the power change or shift, you do half art and half business. - Joseph’s “just my thoughts”
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Just my thoughts #0095

In the early 2000s, “Dove” felt a decrease in sales and a deterioration in brand image. In 2004, Dove launched a campaign to improve its brand image. That was the Dove's Real Beauty Campaign. It was the portrait drawing event that evoked the greatest repercussion. A montage artist from the San Jose Police Department who couldn't see the model drew a portrait of a customer Dove, firstly, explained the impression of the customers themselves, and then secondly, explained by someone who saw them to the montage artist to draw their portraits. The portraits others saw and described were more beautiful than those they expressed themselves. “You are more beautiful than you think.” Yes, this is the truth.


- Joseph’s “just my thoughts”




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