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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0091

I've been writing every single day for three years. I also studied to find a way to write well. Then I saw the only way for my writing to improve. It was not a technique. It wasn't even an empathic piece. It was my writing fixed over and over again. The human brains improve with repetition. Anything secret key couldn't have been more helpful.


- Joseph’s “just my thoughts”




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Just my thoughts #0006

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