Habits and Structuring: The human willpower is of limited help when trying to change habits or create new ones. Everyone has habits that are hard to change. If you repeatedly forget to do something, you may feel embarrassed. In that case, you need to change the structure. For example, change the order of tasks. This is called coupling or decoupling, and connecting new habits with existing ones can make changes easier to implement. For instance, if you often run late in the morning, consider changing the order of your routine or linking it with another habit. If you forget to take your morning medication, try attaching it to another daily activity, such as drinking water before or after a meal, and the habit of forgetfulness will fade. Relying solely on willpower is unwise. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam.
- Joseph’s “just my thoughts”
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