Storytelling: When the future is uncertain and making decisions becomes difficult, we should calmly gather our thoughts and craft our own story. Stories hold power—the power to neatly organize complex situations. We accept and understand even absurd stories with interest if they fit the art of storytelling. Storytelling reconstructs the situation and finds and fills in the missing meaning between events based on facts. As a result, we complete and accept a coherent narrative. We experience cognitive dissonance when a narrative isn’t interpreted due to an incomprehensible situation, meaning the gap between events isn’t understood. This cognitive dissonance causes instability, which further complicates the situation. Addressing twists, turns, and future uncertainties requires a focus on storytelling. In this process, I need to identify the parts I missed and complete the meaning. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam.
- Joseph’s “just my thoughts”
Comments
Post a Comment