Paradoxically, one of the reasons for Rome’s demise was that it kept winning wars. Victories expanded the empire’s territory, and the risks increased proportionally. Men, primarily middle-class men, volunteered as soldiers; the larger the territory, the longer the wars lasted, and the longer it took for them to return home. The women who remained at home were forced to borrow labor and became indebted to the nobility. Eventually, the women were sold into slavery, and by the time the men returned, their families had disintegrated. People don’t betray because they’re evil, but because it increases their risk. If the territory you’re in grows, you might reconsider your loyalties to the organization. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam.
- Joseph’s “just my thoughts”
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