Chain Reactions and Links: A phenomenon where one event continuously influences subsequent events, connected by a common link. For example, when the central bank raises the base rate, interest rates at private banks increase, which raises the cost of loans for citizens and leads to higher prices. Interest from central banks, interest from private banks, interest on loans from citizens, and increased production costs are all interconnected, so a change in one part affects the entire system. This is a chain reaction. A decline in one area can cause missed revenue opportunities because everything is connected. The link creates this connection. In the example above, the link is the act of borrowing money, which is essentially a loan. To stop the chain reaction, you must identify and break the link in the chain. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam.
- Joseph’s “just my thoughts”
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