Iteration and Optimization: It would be great to do something well on the first try, but humans are not perfect. To do it well, you need to go through repeated failures and successes, and during that process, you have to identify the pattern that works best for you. This process is called optimization. Optimization requires iteration. Efficiency and profits are guaranteed by repeating a process until a particular singularity is achieved, thereby maintaining that level of excellence. The general rule for success in society is to iterate and keep optimizing. Being consistent is the fastest way to improve. - Joseph’s “just my thoughts”
The reorientation and expansion of a business should be planned and decided in terms of customer synergies, not company synergies. It may be more successful to offer a customer who buys apple jam an extra slice of bread to spread it on than to provide a customer who buys apple jam an extra jar of peach jam. It's easier for the jam seller to give away an extra jar of jam, but for the customer, the bread is more valuable than the jam.
- Joseph’s “just my thoughts”
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