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Just my thoughts #0171

Painting is media and power. The mural in the medieval cathedral was considered for the illiterate who could not read the Bible. Only priests had access to type information. This was power. The Reformation weakened this power. New media changes the power. It creates power or moves. Our daily lives exist in this power. Writing, photography, and graphics still influence power. If you need help understanding the power change or shift, you do half art and half business. - Joseph’s “just my thoughts”
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Just my thoughts #0039

The Anchoring Heuristic

In 1974, Tversky and Kahneman divided two groups and asked one group to calculate the value of "8x7x6x5x4x3x2x1" and the other group to answer the question "1x2x3x4x5x6x7x8" immediately. The average calculation result of the first group was 2,250, and that of the second group was 512. For both groups, the original answer is 40,320, which is the same. Although they multiplied by the same number, the first group multiplied by the order of the larger number, resulting in a higher baseline adjustment, while the second group did the opposite. When we judge and make decisions, the reference point determines the extent and direction of our illusion. When we live, we have to deal with these fallible human beings.


- Joseph's "just my thoughts"




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