Investing means investing time, not people or assets. The object you invest in doesn’t generate money; time does. Failing to understand the role and principles of time in business and investment is a waste of energy. Because time is invisible, we often overlook it or fail to recognize its impact and role. This world is driven by probability. When dealing with probability, the first thing to consider is the invisible nature of time. Ignoring this fact leads to waste and inefficiency without us even realizing the damage. - Joseph’s “just my thoughts”
Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second.
- Joseph's "just my thoughts"
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