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Just my thoughts #0171

Painting is media and power. The mural in the medieval cathedral was considered for the illiterate who could not read the Bible. Only priests had access to type information. This was power. The Reformation weakened this power. New media changes the power. It creates power or moves. Our daily lives exist in this power. Writing, photography, and graphics still influence power. If you need help understanding the power change or shift, you do half art and half business. - Joseph’s “just my thoughts”
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Just my thoughts #0026

Starbucks Korea sells a 355ml tall size cup of Americano at KRW 4,500. It contains 3.5% solid matter to at least manifest tastes and flavors. The rest is just WATER. We should simultaneously drink 96.5% of the water to get just a few 3.5% together. The average production cost of 1ml of tap water in Seoul is KRW 0.00051. That's the same as paying about KRW 4,000 for a cup of tap water of about 350ml. We would think of how much we make money by selling coffee, but it's our misunderstanding. As an excuse for a few solid matters of "coffee", they're selling tap water at the unbelievable price of over KRW 4,000. They're making money with the cheapest solvent 'WATER', not 'COFFEE'. But almost all businessmen are trying to sell the solid matters of 3.5% at a high price. The reason, businessmen cannot make money is they make the wrong selection which cannot make money since the beginning. The making structure is first, and the effort is second.


- Joseph's "just my thoughts"




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