Luxury goods are valuable not only because they are well-made but also because they are scarce. The proof lies in the abundance of counterfeit luxury goods. Controlling production and supply is one of the things luxury goods brands excel at. Initially, quality and reputation create luxury goods; however, the fact that the value of these goods does not diminish but continues to rise is due to the maintenance of scarcity. While customers determine the fate of the product, producers and suppliers also influence the fate of the customer. They achieve this through their offerings. - Joseph’s “just my thoughts”
Originally, the Louis Vuitton suitcase had no wheels. The ancient journey was the exclusive possession of the nobility and the rich. It was hard to go alone because there was a lot of luggage to travel with, so it was usually possible for people who could handle servants. Therefore, there was no need for wheels in the bag then. Popularized travel is a product of the late 20th century. When we look at the wheel of a suitcase, we have to be able to look at history and class together. And we should be able to see the essence of luxury goods.
- Joseph’s “just my thoughts”
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