Wagons are believed to have been first created in western Asia around 3500 BC. Initially, because the wheels were disc-shaped, they were pulled by cattle due to their heaviness. However, after the invention of spoke wheels, horses could pull the wagons because they were lighter. Naturally, there was a big difference between the speed of a wagon pulled by cattle and one pulled by a horse. This led to a decrease in travel time. A minor adjustment to the spoke design sparked a significant change in human civilization. Nearly all innovations start small, but even the tiniest change can have enormous consequences. Many unseen factors contribute to this innovation in our lives. - Joseph’s “just my thoughts”
An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”