Joseph's "Just My Thoughts"

In this era, the credibility of the messenger is more important than the content of the marketing message. This means that who said what and who delivered the message are more influential and important. Therefore, rather than merely trying to convey something, it is necessary to establish who the messenger is and to build trust with the public. Thus, defining identity comes first, followed by the sincerity to constantly inform others. Then, people may believe anything, even if it’s a lie, but you must not tell lies. Who we are, what we do, and why we do this, no matter how small, must be communicated with faithfulness and persistence. Don’t try to convince the public; you have to build relationships in order to establish trust with people. The most important factor in forming a relationship is my identity. - Joseph’s “just my thoughts”

Adam Smith, the author of The Wealth of Nations, believed that “empathy is an intellectual activity that takes into account circumstances, motives, luck, social status, and human character of the person.” The moment we blame another person’s actions, we examine the appropriateness of those actions. Adequacy is a state of neither excess nor understatement. If everyone else thinks a person is bad but I advocate for that person by saying, “I can understand,” then I approve of their actions. This situation is called “mutual sympathy.” In our lives, we can be egocentric in some cases and relation-centric in others. The more mutual sympathy exists, the more relationship-oriented our thinking becomes. Both too much and too little can lead to tiredness or dissatisfaction. Pursuing happiness means finding this adequacy. - Joseph’s “just my thoughts”

To receive investment or borrow money is to use the “future” in advance. We should be cautious about using the “future” ahead of the present. The way to determine whether a transaction is favorable or unfavorable is to assess whether the time associated with it is beneficial or hostile to you. Time affects both the weak and the strong equally. This fairness is daunting. It embodies the fear that there are no exceptions to this principle. If the amount of sand (time) in both hourglasses is the same and the gravitational pull is equal, but the amount of sand falling is different, the outcome is significantly different. The fairness of time causes those who live in the future rather than the present to consume irretrievable value. The poor either do not recognize or overlook the fact that increases or decreases in wealth inevitably discriminate against those who live simultaneously. There is nothing more foolish than moving forward in time knowingly. - Joseph’s “just my thoughts”

If you think that ‘expressing love is all about love,’ your eyes will not be able to see the other person properly. If you haven’t truly contemplated love, you won’t have the ability to judge whether someone genuinely considers me. In this scenario, there is a high possibility that it will become one of those relationships where the other person is used to beg for affection or is deceived by coaxing. Thinking about love begins with clearly defining what it means to be human in one’s mind. If this premise is flawed, then the feeling of love can destroy the relationship between the two; people may end up blaming the lover. - Joseph’s “just my thoughts”

If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”

Let’s say you have two options. If you press the blue button, you will receive 1 million USD, and if you press the red button, you will receive 10 million USD, but the probability of winning is 50%. Which button would you press? If pressing the blue button is business, pressing the red button is gambling. In other words, depending on your attitude toward the relationship between risk and reward, we can determine whether we are suitable as managers. But if you press the red button with a 50% chance of winning and you don’t win, and you have to pay a fine of 1 million USD, would you still press the red button? The relationship between risk and reward influences people’s behavior. Business is about creating a structure that is advantageous to me, and building a system in which the structure continues to benefit me is called management. - Joseph’s “just my thoughts”