Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing themselves to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising indu...
A significant part of the business involves a productivity problem, and humanity has addressed this issue through the use of tools. During the era of industrialization, machines served as the primary tools of production, but in the information age, software has largely supplanted hardware. Additionally, smartphones have made both hardware and software more accessible. These digital tools, known as apps, are easy to duplicate and distribute; however, they only become impactful in reality when the hardware, referred to as a computer, is widely distributed. Yet, the reality remains that humanity still doesn’t fully understand the tools at its disposal. As people don’t recognize the true potential of a smartphone, don’t they simply use it only as a phone book, right? - Joseph’s “just my thoughts”